April 27, 2018 | 2 years Read
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[EBOOK] Retargeting 201: In-App, Social, and Video

[EBOOK] Retargeting 201: In-App, Social, and Video

If you’re in digital marketing, retargeting is probably already a key piece of your marketing mix. Retargeting campaigns can especially help when you’re trying to get back in touch with shoppers.

And today, that means your ads have to be present on more channels than just display. Shoppers are watching YouTube, switching between apps, and spending a lot of time on social networks. So having personalized, relevant content at each of these touchpoints is critical.

In our first eBook, Retargeting 101, we covered the basics around retargeting technology. In Retargeting 201, we dive into the more advanced tactics around retargeting campaigns.

In “Retargeting 201: In-App, Social, and Video”, you’ll learn:

  • How machine learning builds next-generation retargeting personalization
  • Retargeting examples for apps, social media, and video
  • What KPIs you should use when measuring results